Thomas Friedman’s column in yesterday’s Sunday New York Times was one of those that pressed play and made me want to pump my fist. Maybe like my friends who went to a Van Halen concert this weekend.
Here are two paragraphs:
This is a column about energy and environment and why we must not let the poisonous debate about climate change so tie us in knots that we cannot have any energy policy at all, particularly one focused on developing much more efficient use of resources, through better designs and systems. If you are so reckless as to dismiss all climate science as a hoax, and do not accept the data that our planet is getting hotter and the oceans rising, I can’t help you. That’s between you and your beach house — and your kids, whose future you’re imperiling.
But you better believe this: The planet is getting flatter and more crowded. There will be two billion more people here by 2050, and they will all want to live and drive just like us. And when they do, there is going to be one monster traffic jam and pollution cloud, unless we learn how to get more mobility, lighting, heating and cooling from less energy and with less waste — with so many more people. We can’t let the climate wars continue to derail efforts to have an energy policy that puts in place rising efficiency standards, for buildings, windows, traffic, housing, packaging and appliances, that will drive innovation — which is our strength — in what has to be the next great global industry: energy and resource efficiency.
Friedman then cites two new books; both proposing business models for our future.
- The Sixth Wave by James Bradfield and Bianca Nogrady
- Reinventing Fire: Bold Business Solutions for the New Energy Era by Amory Lovins and published by the Rocky Mountain Institute.
Gasoline is a hair below $4 a gallon again. The last time we were here, those pump prices seemed to be spurring populist support for a national energy policy of (gasp!) a “balanced mix of production, conservation and innovation in alternative fuels” (per President Obama this week).
Do I hear a power chord?